Surge Online with our Google Ads Agency

GOOGLE ADS GIVE YOU THE POWER TO PROMOTE YOUR GOODS AND SERVICES ON A PLATFORM USED BY OVER 2 BILLION PEOPLE EVERY DAY.

Google Ads is a premier online advertising platform created by Google that enables businesses to showcase their advertisements, products, services, videos, and mobile applications to a massive audience of web users. With over 259 million unique visitors, daily interactions exceeding 4.8 billion and 5 billion daily search quiries, Google is one of the most lucrative search engines for businesses looking to promote their offerings on the web.

As the dominant player in the search engine market, Google accounts for an impressive 77% of all online searches. To tap into this vast audience, businesses need compelling, optimised and targeted ads that reach customers as they search for products and services, browse websites and mobile apps, watch videos, or shop online. A strong Google advertising presence and a high-quality website with compelling on-page content (SEO) are crucial to ensure your business stands out in the SERPs and drives strong ad performance.

Our PPC management services provides a comprehensive suite of marketing solutions that can enhance your website's visibility in paid search results, boost sales, and drive revenue. These per per click solutions include Google Search, Display, Shopping, YouTube, and Remarketing. With a team of skilled Google Ads specialists in Middlesbrough, Surge offers customised ad campaigns that deliver sales and lead generation for your business. Our Google marketing services are industry-leading and tailored to help you achieve your business objectives while guiding you through the full range of options available through Google Ads. Grow your business with us and Surge online!

FIND OUT MORE ABOUT GOOGLE ADS AND WHY YOU NEED SURGE AS YOUR PPC AGENCY

Drive more traffic to your website and boost your sales with our effective Google Ads service. Learn more by getting in touch with us today.

All fields are mandatory.

Name*

Company Name*

Telephone*

Email*

Website*

What service are you interested in?*

Message

Your personal data will be used to process your submission, support your experience throughout this website, and for other purposes described in our privacy policy.

Click the links below FOR MORE INFORMATION ABOUT EACH PLATFORM

Google Shopping Google Display Google Remarketing YouTube Advertising

Surge, A Full Service Google Ads & Marketing Agency

CREATING HIGHLY TARGETED AND OPTIMISED GOOGLE ADS CAMPAIGNS DESIGNED TO DRIVE SALES, INCREASE CONVERSIONS AND BUILD BRAND AWARENESS.

Surge is a full service Google Ads company based in Middlesbrough, specialising in developing and implementing comprehensive Google advertising campaigns for businesses of varying sizes. Our accomplished team is made up of digital marketing specialists, web designers, search engine optimisation experts, public relations specialists, content marketers, graphic designers, Google-partnered analysts and social media experts. We partner with brands and large corporations to provide customised solutions that meet their needs at every stage of development, from developing a new brochure or eCommerce website to implementing search engine optimisation (SEO) strategies to creating long-term growth plans via Google Ads management.

We will work with you to create a comprehensive strategy including web development, Google Ads advertising and SEO. Our specialists will be with you every step of the way - from planning and strategy to implementation and reporting - so you can focus on what matters most: running your business successfully.

Our Google-certified team of experts strive to provide our clients with a world-class experience by developing marketing strategies and solutions through a variety of Google advertising methods and strategies. We will develop tailored Search, Shopping, Display, App and YouTube marketing campaigns to drive users to your website, increase sales and generate more leads. Our team of experts will build quality Google advertisements that resonate with your target audience with the incentive of increasing repeat purchases and clicks for your business.

We know how important it is to be consistent with paid search marketing. You need a qualified team managing your accounts on a regular basis, ensuring your Google advertising campaigns are coherent. Our Google Ads team can help you build a strong advertising campaign. We have a deep understanding of paid marketing and how to best use it for your business. Our teams can help you harness the power of Google’s algorithms and use them to your advantage. This means we can help you rank on Google’s top pages, gaining traction over frequent keywords and optimising your product feeds.

The return on ad spend (ROAS) is a key metric to track the success of your Google Ad campaigns. It shows how profitable your conversion rates are compared with the total amount you’ve spent on those campaigns.

Let’s explore some of Google’s advertising services that can help your business thrive online:

Google Search

Google Search advertising is a very effective way to reach potential customers. The search engine receives over 3 billion search queries each day, and advertisements appear on a results page as links or text ads. Google paid Search enables businesses to use words or phrases related to their products and services to reach people looking for specific information or products online.

Google Search advertising is beneficial for all types of businesses as it provides measurable results such as website clicks, direct conversions and audience demographics. Google Search adverts are based on keywords, which are how users search for products and services online. Businesses bid on keywords they want their ads to trigger for when a user performs a search on Google. If an ad’s relevance, quality and bid amount are high enough, based on the algorithm’s criteria, it may be placed at the top of Google search results pages.

Keywords that trigger ads are determined by the amount advertisers bid for them, which is based on how often the keyword is searched and whether similar advertisers are bidding on it. Google automatically sets your bid based on its own analysis of what advertisers are willing to pay for a particular keyword.

Keyword quality score measures the effectiveness of your keywords compared to the relevancy of the targeted pages and their on-page content. It is measured on a scale of 1 to 10 and displays at both the keyword and ad levels. A higher quality score means that an ad and its landing page are more relevant and useful to users searching for a particular keyword.

To get the best results from Search campaigns, we can ensure your Ads campaigns have a strong structure and layout, use a correct bidding strategy, select strategic keywords related to engaging website content, and optimise landing pages for conversions.

Find out more about Google Search

Google Shopping

Google Shopping is a comparison shopping engine that allows businesses to create and manage visually appealing product-based ads, improving product visibility and driving sales across Google’s dedicated Shopping engine. Customers can search, view and compare products on Shopping results. Around 80% of online purchases are made through Shopping ads, making the platform an essential way for eCommerce businesses to drive sales without users clicking on their website.

Unlike traditional text-based ads which rely on keywords, Google's Shopping ads use a merchant’s uploaded product data to display visually appealing, rich product advertisements. These advertisements include images, titles, descriptions and prices. This helps shoppers compare your products to similar items from other sellers.

Product feeds are essential for successful Shopping campaigns. They help determine which search terms your product listing information appears for and help improve your return on ad spend (ROAS). Our Google Ads experts will optimise your product feed by adding relevant photos and titles so that people searching for them at the times when they’re most likely to buy can find you.

A well-structured and optimised Shopping product feed and Shopping campaign can help increase your product visibility by appearing for more broader product searches, or alternatively can be used to help target more precise search terms.

Find out more about Google Shopping

Google Display

Google Display advertising allows businesses to reach potential customers with custom display imagery or text ads across a network of websites and apps. By placing display ads on relevant sites throughout the Google Display Network; which includes over 2.5 million partnered websites and over 650,000 mobile apps, businesses can drive sales to customers who are already interested in similar products or services.

Display ads can be text, image, or video and are targeted to users by age, gender, location, interests and other factors. Display adverts appear on the top and sides of publisher websites that have partnered with Google. They reach audiences who are interested in your products/services for a fraction of the cost of traditional advertising methods.

With Google Display advertising, businesses can reach a wider audience, build brand awareness and increase sales by reaching the right audience at the right time with relevant calls to action. Display adverts are ideal for promoting your business visually when people are browsing similar products and services to yours.

In addition, display ad campaigns are a powerful way to target remarketing audiences. Remarketing audiences can include a variety of custom-defined audience lists, including users who have made historic purchases, spent a certain amount of time on the website, cart abandoners, etc.

Find out more about Google Display

Google Remarketing

Google Remarketing allows businesses to reconnect with customers who have visited your website but haven’t made a purchase. Recapturing your lost audience in an attempt to increase your conversions. This can be done through a variety of display ads placed on Google’s own sites and partner sites.

Our Google Ads experts will create remarketing campaigns that target customers who visit your website and show ads on relevant websites to them. Such visitors include shoppers who have previously visited your website and added items to their shopping cart but did not complete the transaction, users with interests in specific subjects that match your business like fashion, and users also interested in similar products by competitors.

Our team will acquire accurate and reliable data on your target audience and then use that information to create remarketing ads that are more relevant to those consumers. Relevancy is key when it comes to Google Remarketing. By showing users ads that are relevant, we are more likely to capture their attention and bring them back to your site.

Google Remarketing is an excellent way to target users on a more granular basis, creating a more refined audience, which in turn attracts more qualified visitors from Google Ads. Increasing the probability of converting more qualitative visitors.

Find out more about Google Remarketing

Google Discovery Ads

Discovery Ads are featured within Gmail, YouTube, and Discover, the widget where you see news feeds beneath the search bar on Android phones. These ads are for savvy users who frequently check their feeds across these platforms, browsing for opinions, ideas and aspirational products that capture their mood and imagination.

As a fairly new form of advertising, Google Discovery Ads are being leveraged by many big brands across fashion and clothing, but they can be used by a wide variety of industries. By harnessing the power of user demographics, they appeal to users based on interests and recent search and browsing behaviour. Have you been researching summer holiday destinations over the last week? Along with links to articles relating to travel, don't be surprised if you see ads for beachwear, flights, hotel deals and travel insurance within your feed.

Surge's PPC team are highly experienced in growing ad strength and optimisation scores across Google Ads strategies. Contact us today and let us help you Surge online.

Find out more about Google Discovery

YouTube Advertising

The popularity of video content has grown exponentially in recent years with billions of video views on YouTube every day. Consumers are 85% more likely to make a purchase after viewing a product video, making YouTube the ideal platform for showcasing your brand and engaging with your audience. We can help you build and manage your YouTube advertising campaigns through Google Ads so that you are specifically targeting those consumers you are looking to connect with and maximise your ROI.

We can use various types of YouTube advertising campaigns to reach your target audience and help you increase user engagement. From display ads and overlay ads to non-skippable instream ads and TrueView ads, we can create an integrated campaign that’s tailored to your business goals.

Moreover, YouTube advertising campaigns provide valuable insights into the performance of your ads, allowing you to refine your strategy and optimize your budget. With features such as audience targeting, demographic data, and engagement metrics, you can track how well your ads are performing and adjust your campaign to reach your specific business objectives. This data-driven approach ensures that your YouTube advertising campaign is effective and efficient, providing you with the best possible return on your investment. Let us help you create a customised YouTube advertising campaign that resonates with your target audience and achieves your marketing goals.

Find out more about Youtube Advertising

Grow Your Business With Different Types Of Google Ads Campaigns

Online visibility, higher traffic and increased sales are all within your reach. We can help you achieve your goals through Google Ads. Surge is a Google Partner. Below are the different types of pay per click campaigns we can cultivate for your business:

Search: Text-based ads on Google Search Results Pages (SERP)
Display: Media-rich ads on websites
Video: Video-based ads on YouTube
Shopping: Product-based ads on Google Shopping
App: Mobile-based ads on many channels
Smart: Automated and simplified campaign builder
Local: Location-based ads on Google Search
Discovery: Native image-based ads on Google’s feed placements
Performance Max: AI-driven ads, all-in-one campaign builder

Google Pay Per Click Advertising with Surge

GOOGLE ADS IS AN EFFECTIVE WAY TO DRIVE QUALIFIED TRAFFIC TO YOUR WEBSITE FOR BOOSTING LEADS AND CONVERSIONS.

Google Ads Management with Surge can drive users to your website, generate leads, drive sales, increase brand awareness with current and prospective customers and communicate directly to your audience. As a Google Ads agency in Middlesbrough, we will create a paid search strategy for your business, creating highly relevant Google advertising campaigns, providing strategic placements and monitoring analytics. Our aim is to boost your business online, increasing the continuous performance of ad campaigns and providing CRO recommendations for their websites.

A well-designed Google Ads strategy can help your business reach the right audiences at the right time, driving traffic back to your website and increasing conversions. Our Google Ads specialists have the knowledge and expertise to assist you in managing each Google advertising platform. We will tailor a strategy to satisfy your business goals and key performance indicators while striving to provide the best results possible.

Successful paid campaigns through Google Ads can often result in a business having an ad appear at the top to customers who search for relevant terms on Google Search. With Surge at the helm, businesses can pay to have an ad displayed to customers who search for relevant terms on Google Search. Once a monthly ad spend is set up, our team can begin creating targeted ads through Google Search.

Google Ads is a measurable advertising platform that allows businesses of all sizes to compete and succeed by providing high-quality data used to improve ROI. Conversion tracking provides data on how well your ads perform, including which keywords or placements are generating conversions for your business so we can optimise them accordingly.

Measuring the success of your campaigns

Our professional PPC agency will analyse the metrics of your Google Ads campaigns to determine the success of the campaign with monthly report calls, detailing the work carried out along with an analysis of the account. The success of your campaigns are determined by the following factors, including:

Keyword Bids

When bidding on keywords, you are telling Google how much you are willing to pay for a click on that keyword. If you bid too high, you will pay more than the value of the click. If your bid is too low, your ad will not appear as often as it should and you will miss out on opportunities to convert visitors into customers.

Impressions

An impression occurs when an ad is displayed on a page. The number of impressions shows how many times your ads have been displayed across a website or app.

Clicks

A click occurs when someone clicks on an ad that’s displayed on a page or in an app on their device. The number of clicks shows how many people have clicked through from your ads to your website or app page after viewing your ad.

Conversions

A conversion happens when someone takes an action (such as making a purchase) after clicking through from one of your ads to a landing page on your website or in an app on their device.

CTR (Click-Through Rate)

The percentage of ad clicks in comparison to impressions, shows how engaging your ads are. Based on the data we gathered during the campaign and on your goals and desired outcomes, we will make changes to future campaigns that puts them in a stronger position. Using these metrics, we also plan to calculate and compare the success of your Google Ads strategies to previous ones.

RESULTS YOU CAN EXPECT WHEN YOU PARTNER WITH SURGE

To achieve the best results from your Ads campaigns, it is vital to implement a well-researched and executed strategy. Surge is an experienced Google Ads firm specialising in creating and managing a variety of campaigns that generate sales, increase traffic and build brand awareness. We’ve assembled a list of some of the most important benefits of using Google Ads for business, along with what you can expect from our PPC agency services when partnering with us.

Driving The Right Google Ads Campaigns For Your Business

Professional and effective Google Ads advertisement is a key part of any online business development strategy. Whether you are running an eCommerce or lead-gen business, our Google Ads specialists can develop the right Ads campaigns suited to your business goals, such as increasing online sales, generating high-quality leads, driving traffic, boosting product and brand consideration, building brand recognition and increasing app promotion.

Our Google advertising consultants are experienced in helping businesses create effective online marketing campaigns, from Google display campaigns to Google search and Google shopping campaigns. We’ll work with you to understand what it is that you’re trying to accomplish and how we can use Google Ads as part of a cohesive strategy aimed at achieving those goals.

Evaluated Ad Performance

It is important to measure the effectiveness of your advertising campaign to determine if changes need to be made to increase your return on investment (ROI). There are several metrics that our team will use to evaluate the performance of your Google Ads campaigns. One is the cost-per-click (CPC) and another is the cost-per-thousand-impressions (CPM). By using these two metrics, we can determine the number of clicks on your ads and leads generated, as well as the number of sales. We also examine how your users are interacting with your ads by looking at the click-through rate (CTR). CTR shows the amount of user interaction an ad is generating, so we can tell if the ads are engaging users. A strong CTR means that current ads are engaging and users are clicking through, while a low CTR indicates that your ads, service or website could use some improvement.

Maintained Keywords

To ensure your ads are bringing in the right customers, you need to make sure that your keywords are right. The keywords you select are vital to the success of your Google Ads campaign. Your ad’s customer audience is defined by the keywords you choose, so it’s important that high-quality and relevant keywords are selected for your advertising campaigns. Our team of experts will select only the highest-performing keywords for your ads, so you can maximise on reaching your target customers. Our digital marketing and PPC agency shares keywords with the SEO team, for optimum efficiency.

Highly Targeted Google Ad Campaigns

Google Ads is an effective way to target specific demographics and find customers who are interested in your products. We will create highly targeted and engaging advertising campaigns that reach out to potential customers by using keywords, demographics, and location-based tags. By using Google’s powerful advertising platform, we can help your business get the word out about its products through relevant ads that only target potential customers. We’ll build a strategy for your business that ensures its success on the web.

Supercharge your Google Ads campaigns with other services

Our digital marketing agency is full service and integrates other services for a true omnichannel approach. This isn't just sales spiel; read on to learn how we achieve amazing results for clients who use multiple services.

SEO & Google Ads Marketing

SEO and Google Ads are intrinsically linked; which makes sense as the adverts themselves are powered by the same search engine and associated services. SEO work provides the infrastructure for Ads to perform effectively. Without it your number of Ad impressions will be much lower, bounce rates will be higher and your cost-per-click for each keyword will end up being much higher too. In some instances, entire Google Ad campaigns may be disapproved, so the ads won't actually appear in the first place. At Surge, we combine SEO & PPC management strategies; increasing organic rankings of keywords to lower the cost-per-click of those same keywords through paid campaigns. Raising Google Ad Quality Score is key!

Find out more about our SEO Services

Social Media & Google Ads Marketing

Social media marketing (such as Facebook ads) can benefit your Google Ads by providing additional channels for businesses to reach their target audiences and drive traffic to their websites. Social media platforms like Facebook, Instagram, TikTok and Twitter have large user bases and allow businesses to create targeted ads based on demographics, interests, and behaviours. Additionally, businesses can use social media to build brand awareness, boost website traffic, and increase conversions. This increases the chances of your ideal target audience clicking on your Google ads, as they grow more familiar with your brand on social media.

Find out more about our Social Media Services

Influencer & Google Ads Marketing

Influencers are regarded as trusted spokespeople in their areas of expertise. Using social media channels to spread their messaging, positive endorsements of brands and products carry sway with their followers, trusting their advice, opinions and reviews. As brand awareness rises, this increases the chances of the public actively searching for your business, or clicking on your Google Ads when seen. Ad impressions increase, click through rate (CTR) improves, and a higher rate of sales and conversions increases your return on investment.

At Surge we have a wide network of social media influencers at our disposal, ready to promote your goods and services.

Find out more about Influencer Marketing Services

Creative & Google Ads Marketing

With Google Display and Discovery Ads, the imagery takes centre stage and is far more important than the text in Ad headlines and copy. At Surge we have a talented team of creative geniuses, covering photography, graphic design, animation and video. Supercharge your Google Ads by making them more eye catching, more visceral and more likely to be clicked on! Higher click through rates lower your cost per click and increase the number of ad impressions. Furthermore, assets can be used for Facebook Ads too.

Our team will adhere to your brand guidelines, whilst injecting new life into your visual ad campaigns. Why not book a consultation with our team today?

What a Google Ads Agency can do for your business

Expertise and experience: A Google Ads company like ours has a team of experts who have experience and knowledge in creating, managing, and optimising Google Ads campaigns.

Increased efficiency: Surge can handle all aspects of a business's Google Ads campaigns, from research and targeting to ad creation and optimisation, which can save a business time and resources.

Better ROI: We can help your business achieve a better return on investment (ROI) for its Google Ads campaigns by identifying the most effective targeting options, ad formats, and keywords, as well as by continually monitoring and optimising the campaigns to improve performance.

Data-driven decision-making: Surge can provide a business with data-driven insights and recommendations to help them make informed decisions about its campaigns, which can improve the performance of the ads over time.

Increased scalability: Our Google Ads marketing agency can help your business scale its Google Ads campaigns, which can be useful as your business grows, and more resources are needed to handle the increased volume of ads.

Access to industry-specific tools and software: Our specialists have access to advanced tools and software that can help to improve the performance of Google Ads campaigns.

BENEFITS OF PARTNERING WITH SURGE, A GOOGLE ADS AGENCY

OUR PROFESSIONALLY TRAINED AND EXPERIENCED DIGITAL MARKETING TEAM IS DEDICATED TO PROVIDING HIGH-QUALITY SOLUTIONS THAT MEET YOUR BUSINESS’S EVERY NEED.

Surge is a dynamic full service marketing firm in Middlesbrough. We offer complete, high-impact paid search marketing services to help businesses achieve their return on ad spend (ROAS) goals. With a team of digital marketing professionals at the helm, we will maintain your Google advertisements so that you can focus on other aspects of your business.

Here are some of the reasons why you should partner with us:

Our team of digital marketing specialists have years of experience working with clients across a wide range of industries including hospitality, real estate, travel and tourism, eCommerce and more. We can develop cost-effective Google campaigns for your business that generates leads and delivers tangible results.

We offer Google Ads marketing services to help businesses reach more potential customers. Our team of Google Ads experts is well-versed in the guidelines and best practices of Google platforms, and we can help you take advantage of each Google platform that’s relevant to your business.

Surge will handle your Google Ads campaign. Our team has a strong grasp of the value of Google Ads, and how to best use them for your business. For more information on our range of services including Social Media Management and Google Advertisement, please do not hesitate to contact our team today.

YOUR GOOGLE ADS EXPERT

Rob Matthews

Senior Google Ads Specialist

Gemma Churchill

Client Service Manager

LIKE THE SOUND OF OUR AWARD WINNING GOOGLE ADS AGENCY?

ONE QUICK CALL IS ALL IT TAKES TO KICKSTART YOUR JOURNEY TO INCREASED REVENUE.

CALL NOW

Frequently Asked Questions

How do I get started with my own Google Ads business account?

The first step to getting started with Google Ads is creating a business account. To do this, you’ll need to have a Gmail address.

Then, follow these steps:

1. Go to https://ads.google.com and click Sign Up Now.

2. Enter your email address and name, then select an account type (i.e., personal or business).

3. Enter your billing information and complete the sign-up form by selecting your country of residence and whether you want to use a credit card or Paypal for payment.

4. Click Create Account when finished.

Alternatively, our Google Ads experts can set up the ad account for the client if needed.

How much budget do I need for Google Ads?

This is a very common question. And there’s no one answer to it, as it depends on many other factors. The minimum amount of money you should spend on Google Ads depends on three things: your goals, the number of keywords you want to target and the competition level in those categories.

For example, if your goal is to get more traffic from Google Ads, then the minimum amount of money you should spend will be based on how much each visitor costs you (CPA). If that number is too high and you can’t manage to lower it because of high competition or other reasons, then you won’t be able to make any profit with Google Ads.

How does Google Search work?

The way the system works is pretty straightforward: a user types a search term into the Google Search bar, which then displays relevant results. The ads on those pages are based on keywords related to the user’s query, so if you’re looking for information about hotels in Middlesbrough and type “hotels Middlesbrough” into the search bar, you’ll see an ad from a hotel in Middlesbrough, England.

Google Search Network ads show up in several places outside of Google Search results—in image searches (which have increased by 150%), YouTube videos, Gmail messages and more.

How does Google Shopping work?

Google Shopping is a search feature that helps retailers sell products through search results. In Google’s words, Google Shopping “makes the world your storefront.” Retailers that use the platform gain access to the search giant’s enormous user base, potentially enhancing their sales.

Google Shopping works by providing product listings, product information and price and availability of products that are connected to online retailers. Google Shopping also works as an intermediary between online retailers and Google’s massive user base, which includes people who are looking for items to buy as well as those who have already made purchases.

How does Google Display work?

Google provides businesses with an opportunity to advertise on websites that are a part of the Google Display Network. The Google Display Network reaches over 2 million websites. These sites can range from niche sites like Reddit to major publications like The Guardian. Advertising agencies like us can create display ads in the form of banner ads, skyscrapers, posters, animated gifs and rich media ads. Rich media ads allow advertisers to collect information about their users and then try to draw correlations between various demographic categories and actions that they take while interacting with their advertisements. Google allows advertisers to target their advertisements based on a variety of different criteria including gender, age, interests, specific websites, and geographic location. Advertisers are able to set a daily budget and have full control over their ad’s performance.

What sort of Google Ads campaign is best for my business?

Depending on the goals/KPIs of your business, as well as the type of business you have, a Google ads campaign can be tailored to fit many directions. The key is to first determine what kind of Google ads campaign will be best suited to your business. For example, if you have an eCommerce business, we can develop a Google Shopping campaign that increases the visibility of your products, or we can target specific customer segments that you want to reach. If you’re looking for lead generation, we can develop a PPC campaign that targets keywords related to your industry.

With so many options, it’s important to establish the goals of your brand in order to know which Google ads campaign will work best for you. If you want to improve lead generation, brand awareness and conversions. Our marketing specialists will collaborate with you to understand the key messaging for your campaign, who your target audience is and what they want from your business. Based on this information we will create an optimised campaign that will aim to increase your return on investment.

What is Quality Score?

Google’s Quality Score is a rating of the relevance of your ads, based on click-through rate (CTR), ad and keyword relevance, landing page quality, and account performance. If you use misleading information in your ads or have poor on-page content that isn’t optimised for the targeted keywords, you damage your Quality Score. A low score means that Google is more likely to place competing ads above yours. By having an optimised Quality Score, your business will be able to make a higher return on investment.

What is Google Analytics 4?

Google Analytics 4 (GA4) is a major upgrade of Google’s web analytics tool, which helps businesses measure and improve their website performance. The redesigned interface and reporting tools make GA4 easier to use than earlier versions.

Google Analytics 4 offers a next-generation approach to privacy-first tracking, x-channel measurement and AI-based predictive data all at once. It boasts extensive cross-platform tracking capabilities, predictive insights, and a slew of other features that help businesses track website data and the engagement of customers throughout their entire journey.

For more information on Google Analytics 4 and its updated features and changes, check out our comprehensive blog here.

What YouTube advertising campaigns are available?

To get the most out of your advertising campaign on YouTube, it’s important to determine what type of ads you want to run. There are six different types of ad campaigns available to maximise your reach and engagement with YouTube users:

Skippable in-stream ads: Skippable in-stream ads play before, during, or after other videos on YouTube and websites and apps on Google video partners. After 5 seconds, viewers can skip the in-stream ad and continue watching the video.

Non-skippable in-stream ads: Non-skippable in-stream ads play before, during, or after other videos on YouTube and websites and apps on Google video partners. Viewers don’t have the option to skip the ad.

Bumper ads: Bumper ads are short video advertisements designed to let businesses reach more customers and increase awareness with short, memorable messages. By using videos of 6 seconds or less, bumper ads allow you to provide a minimal impact on your viewers’ experience while communicating your brand message.

In-feed video ads: In-feed video ads place your brand, product or service alongside YouTube content that is likely to be viewed by your target audience. In-feed ads appear when users search for videos on YouTube, in the watch next column of videos on the YouTube app and in the Home feed.

Masthead ads: YouTube Masthead is a native video-based ad format that appears in the YouTube Home feed across all devices. It can be used to showcase your brand, product or service, and it is ideal for people who want to:

Responsive display ads: Google’s responsive display ads allow you to upload assets (images, headlines, logos, videos and descriptions), and Google will automatically generate ad combinations for websites, apps, YouTube and Gmail. These ads can be used in display campaigns.

Is SEO or Google Ads a better strategy to rank on Google?

Both Search Engine Optimisation (SEO) and Google Ads are viable methods of increasing website traffic and delivering qualified leads, but there are specific instances where one will work more effectively than the other.

Search Engine Optimisation (SEO) is a longer-term strategy that involves a series of techniques, including on-page and off-page optimisation, technical optimisation, and marketing techniques to increase your website’s rankings on Google. On-page SEO includes techniques such as creating relevant and keyword-rich content for potential customers, while off-page SEO includes techniques such as link-building and public relations.

Google Ads is a cost-effective and fast way to market your business online and drive traffic to your website, this is done by creating text and display ads that appear on Google search results and other websites across the web. With Google Ads, you have a lot of control over your ads, including location, device, audience and more. It also allows you to run multiple campaigns at the same time for maximum exposure.

While both strategies are effective in driving traffic to your website, Google Ads has the benefit over SEO in terms of its ability to reach people at the exact moment they are looking for a product or service like yours.

When a website has high search engine optimisation (SEO), Google Ads campaigns will be more successful because the advertisement will be surrounded by organic results that exist around it. This means that even if someone doesn’t click on the advertisement, they may still see your business organically through other links and click on it.

The best way to use both is by optimising the Search Engine Optimisation (SEO) of your website and creating Google Ads campaigns that complement each other. If you only use Google Ads on a poor website, your performance will be diluted. By using both strategies together, you can achieve better results at a lower cost.

GET MORE FROM GOOGLE ADS

Whatever it is you want from your Google Ads strategy, we can work our magic and connect your brand to your audience in a way that works.

Call us now or complete the contact form and we’ll not only get back to you, but we'll take you through some highly relevant case studies too.