GOOGLE ANALYTICS 4 TRAINING COURSES

Universal Analytics is the previous version of Google Analytics, and it will be phased out over time by Google. While it will continue to be supported by Google, new features and updates will only be released for the latest version, Google Analytics 4 (GA4). Google has started encouraging users to upgrade to GA4 as it provides more advanced features and better integration with other Google products. Additionally, GA4 is built with machine learning capabilities and provides more accurate data, which can help businesses to make more informed decisions. However, businesses who still using Universal Analytics can continue to do so, but it is highly recommended to upgrade to GA4 as it will provide more comprehensive data and insights, and it will be required for new features and updates.

Cross-device and cross-channel measurement: GA4 can track customer behaviour across multiple devices and channels, including web, mobile, and apps, providing a more complete view of customer behaviour.

Machine learning-based insights: GA4 uses machine learning to automatically identify patterns and trends in customer behaviour, providing businesses with actionable insights that can inform their decision-making.

Enhanced user privacy: GA4 provides more granular controls over data collection and sharing, which can help businesses to comply with data privacy regulations such as the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).

Improved data collection: GA4 offers improved data collection capabilities, which can help businesses to better understand customer behaviour and preferences.

Improved data visualisation: GA4 provides improved visualisation capabilities, which can help businesses to more easily identify patterns and trends in customer behaviour.
Integrated with Google Ads and other Google services: GA4 is integrated with other Google services such as Google Ads and Google BigQuery, which can help businesses to better understand the effectiveness of their advertising campaigns.

GA4 is a major update to the Google Analytics platform, which includes new features and capabilities that enhance the ability to measure and understand customer engagement across multiple devices and touchpoints. From automatic event tracking to cross-device and cross platform measurement, the GA4 update is significant and can help you to better understand and optimise your customers engagement and behaviour.

Our Google Analytics 4 (GA4) training course is designed for a wide range of professionals and individuals who want to learn how to use the new features and capabilities of the GA4 platform to gain a deeper understanding of customer engagement and behaviour.

This course would be ideal for:

• Digital marketers who want to track and optimise their campaigns across multiple devices and platforms.

• Web analysts and data scientists who want to gain new insights into customer behaviour and improve website performance.

• Website or app developers who want to track user engagement and optimize their designs.

• Business owners and managers who want to track key performance indicators and make data-driven decisions.

This course is also suitable for beginners and those who have little or no experience with Google Analytics, as well as those who are already familiar with the platform and want to learn about the new features and capabilities of GA4.

Migrating to Google Analytics 4 is not mandatory, you can continue to use previous versions of Google Analytics such as Universal Analytics. However, GA4 includes many new features and capabilities that can enhance your ability to measure and understand customer engagement across multiple devices and touchpoints. It's worth noting that Google will continue to support previous versions of Google Analytics, but new feature development will primarily be focused on GA4.

The introduction of Google Analytics 4 signals a shift toward the future of e-commerce; its ability to analyse data across all platforms is a trend that will continue to develop. This new upgrade incorporates machine-learning technology, which has barely scratched the surface of what it is capable of achieving in the coming years. Although the transition from Universal Analytics to GA4 will be costly in terms of time and resources, any company that makes the switch now will reap the benefits of being ahead of the curve when Universal Analytics is replaced with GA4 in July 2023.