Surge your Influencer Marketing with the right digital agency

As the digital landscape continues to change and evolve, it has become increasingly difficult for brands to stand out from the crowd. With so many businesses vying for attention, it is no longer enough to simply build a strong brand identity and a popular social media following. By harnessing the power of influencer marketing, today’s brands can achieve more meaningful results through more targeted and personalised content, reaching their ideal target market in ways that are more likely to resonate with their audience and build lasting relationships.

A mega influencer has over a million followers on any given platform. This class of influencer often works with major brands and companies, and they’re usually one of the first people to be tapped when a product launch or campaign is in the works.

A macro influencer is an influencer who has a significant following with a core niche audience. They have a large reach across many different platforms, and their content can be seen by thousands, sometimes even millions of people.

Micro-influencers have a small, but engaged audience from anywhere from 10,000 to 100,000 followers on social media. The reason why micro-influencers are so valuable is that their audience is often more engaged because the influencer has built up trust and credibility with their community. They are also much more affordable than larger influencers because they have smaller audiences and less reach.

A nano influencer is an online personality with a following below 10,000 on their chosen platforms. They may come from YouTube, Instagram or TikTok and have built up their following one person at a time. Generally, mano influencers are much more accessible to communicate with directly than any other influencer.

As explored, there are many types of influencers—from mega-influencers with seven-figure followings to micro-influencers with loyal audiences in the tens of thousands—but all of them can provide your brand with the attention and exposure you need in order to grow your online presence. A good influencer for your business will be someone who understands your target audience, will work with you to promote an endorsement, and has an active following that aligns with your ideal customer base.

At Surge, we have developed a proprietary system for searching and selecting the right influencers for your business. First, we use our specialist tools to help us identify and contact the perfect influencers for your industry. We only target influencers with engaged audiences, so there’s no need to worry about fake fans or bots. With over approximately 30 million influencers worldwide spread across a range of social media platforms, there is an influencer for every target audience. With our experience and data tools, we can implement an influencer strategy tailored to your brand, objectives, and target audience to provide long-term results.

We measure success by first defining our client’s goals. Are they looking to generate sales? Increase brand awareness? Drive traffic to their website? The answer helps us determine what kind of content will resonate with the influencers we’re working with—the content they produce needs to reflect your brand’s values and connection points with your audience, in order to be successful.

Then, we measure the success of an influencer marketing campaign based on metrics including impressions, engagements, and the amount of content produced. We compare those results to the client’s initial goals to determine the success of the marketing campaign.

When you’re looking to market your company or brand, deciding which social media platforms to use can seem like a daunting task. But it shouldn’t be — we’re here to help you figure out where your target market spends its time online and how you can reach more customers, convert more leads and boost sales. We will audit your business and work with you to maximise the best social media platform including the right influencers suited to your business.

Instagram Stories are short videos and photos that Instagram influencers can broadcast content in a more informal way than a traditional Instagram post. They can include behind-the-scenes clips or live video broadcasts, product showcases, or slideshows with text overlays. Influencers can also create ‘Highlights’—which are basically collections of their stories that are saved for 24 hours on their profile page.

Instagram Reels are short videos designed to help you bring your brand to life. Influencers can use them to offer a behind-the-scenes tour of your company, or show how your product is made. You can add effects and transitions, tag products from your catalogue, showcase paid partnerships, and more. Reels are an engaging way to create a campaign for a specific target customer or expand on an Instagram story’s product or service focus.

Increased reach: Social media platforms have a large user base and can be a powerful way to reach a targeted audience. By partnering with influencers who have a large following on social media, businesses can tap into that audience and reach a larger number of potential customers.

Greater credibility: Influencers are often seen as trusted sources of information and recommendations by their followers. By partnering with influencers and promoting their products or services through social media, businesses can benefit from the credibility and trust that influencers have built with their audience.

Targeted advertising: Social media platforms offer advanced targeting options that allow businesses to advertise to specific groups of people based on their interests and demographics. By using these targeting options in conjunction with influencer marketing, businesses can reach a highly targeted and engaged audience.

Improved customer engagement: Social media allows businesses to connect with customers and stakeholders in a more personal and interactive way. By using influencer marketing in conjunction with social media, businesses can engage with their audience in a more authentic and meaningful way, which can lead to improved customer satisfaction and loyalty.

Measurable results: Both influencer marketing and social media marketing provide detailed performance reporting and analytics, which can help businesses track the effectiveness of their campaigns and make informed decisions about their marketing efforts.

TikTok is a versatile marketing tool, especially when targeting Gen Z and Millennial audiences. TikTok can be used for branded hashtag campaigns, influencer campaigns, and many other marketing initiatives. Businesses can create content in short-form videos, with easy-to-digest clips that explain what your business does and the benefits of your product or services. TikTok’s popularity has made it one of the most powerful social media platforms. Therefore, it’s important for businesses to utilise TikTokers who can create engaging content.

There are many factors that determine whether TikTok content ends up on users’ ‘For You Page.’ The average TikTok user spends 52 minutes a day on the app—that’s a lot of time for influencers to engage with your audience. When planning a TikTok campaign, it’s important to consider many factors: who is your target audience? What is your brand? What is the purpose behind TikTok? By answering these questions, we will be able to build a trending TikTok campaign and connect with relevant TikTokers for your business.