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Results Overview
100%
Website Health up from 58%
15,000+
Words of original, SEO optimised website content
100's
Professional photography & videography for the website
1. ABOUT ILEX MACHINERY
ILEX Machinery is a family-run, independent supplier of new and used woodworking machinery with over 30 years of experience in the industry.
Founded by Phillip Howells, a respected specialist in complex automated lines and double-sided edgebanders, the business has built its name on technical expertise, and providing a personal service.
Their challenge was clear:
“How do we modernise our digital presence to reflect our skillset, our scale, and the reputation we’ve worked hard to build offline?”
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2. THE PROBLEM
ILEX Machinery had a long-established reputation within the woodworking machinery sector, but their digital presence no longer reflected the scale or expertise of their business.
The existing website was starting to feel dated, with limited functionality to showcase their growing product range and services.
There was a clear opportunity to improve how their skills, experience and machine stock were presented online.
The existing content didn’t fully communicate the business’s story, technical expertise or their services in a way that would engage their target audience or support search visibility.
They were ready for an updated, well-structured website and a content-led strategy that would showcase the changes to their business over recent years.
3. OUR SOLUTION
We began by reviewing ILEX’s existing online presence and identifying opportunities to better showcase their machinery, services and expertise.
A new website was designed and built, making it easier for customers to browse stock, explore services and get in touch with the team. The fresh design reflected the scale and quality of their operation, while improving functionality across all devices.
To support this, we created over 15,000 words of original, SEO-friendly content. This included detailed product descriptions, informative service pages, company history and team profiles, all written to engage their audience and improve search performance.
Alongside the new content, we captured high-quality photography and video to bring personality to the brand, showcasing the machinery, and the people behind the business. We are also looking after their social media channels, delivering regular, tailored content, and promotional activity.
Our approach involves creating and scheduling consistent, relevant content and promotional campaigns. The goals are to increase brand recognition and generate more traffic to their website.
THE RESULTS
Website health score increased from 58% to 100%
15,000+ words of high-quality, SEO-friendly content wrote
Modern, updated website launched, showcasing new machinery ranges, services, and the team
Professional photography and video bringing credibility and personality to the brand
Consistent, engaging social media output improving audience reach and online engagement
Most importantly, ILEX Machinery now has a digital presence that matches the scale, and reputation of their business, setting them up for future growth as an independent supplier of woodworking machinery.
Full Results
100%
Website Health up from 58%
15,000+
Words of original, SEO optimised website content
100's
Professional photography & videography for the website
READY TO START YOUR OWN GROWTH JOURNEY?
Whatever it is you want from your social media strategy, we can work our magic and connect your brand to your audience in a way that works.
Call us now or complete the contact form and we’ll get back to you.
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