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SPEND YOUR TIME ON YOUR BUSINESS. WE’LL RUN AND FIX YOUR TECHNICAL SEO.
Google's primary focus for determining a webpage's relevance revolves around its content and information. In contrast, Technical SEO ensures the essential elements are in place, facilitating Google's effective decision-making.
At Surge, we utilise cutting-edge tools and expertise to conduct thorough technical analyses for your business. Our proficiency with tools like Screaming Frog and SEO Powersuite allows us to pinpoint various "health issues" a website might face, including broken links, missing or duplicate page titles, sitemap problems, and canonical issues.
These concerns can impede Google's ability to crawl a website efficiently. Difficulties in locating pages or encountering missing information lead to delays in recognising content changes and slower improvements in keyword rankings.
Crawlability and indexation issues pose significant obstacles to on-page optimisations. Establishing a robust technical foundation is crucial. It not only allows on-page optimisation efforts to shine but also ensures that poor website health doesn't undermine these efforts from the outset.
As a dedicated Technical SEO agency, Surge specialises in fortifying your website's technical foundation.
By addressing crawlability and indexation challenges, we pave the way for efficient crawling, swift recognition of content changes, and accelerated improvements in keyword rankings.
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Frequently Asked Questions
Why is Technical SEO crucial for my website's success?
Technical SEO ensures your website is effectively recognised by search engines, enhancing visibility, and providing a solid foundation for user experience.
How does Surge address technical issues during the website audit?
Surge conducts a comprehensive website audit, identifying issues through technical crawls. Our team then formulates a strategic plan to address these issues and improve overall website performance.
What challenges do businesses commonly face with their own Technical SEO?
Common challenges include a lack of technical knowledge, keeping up with algorithm updates, optimising larger and complex websites, adapting to mobile devices, ensuring site speed, crawlability and indexation issues, security concerns, implementing schema markup, addressing international SEO requirements, monitoring and reporting, staying competitive, and dealing with resource constraints.
How does Surge help businesses overcome Technical SEO challenges?
Surge's team of experts handles the technical intricacies, providing solutions for challenges such as lack of technical knowledge, staying updated with algorithm changes, optimising for mobile and site speed, addressing security and schema markup, and navigating international SEO requirements.
Can Surge tailor its Technical SEO services to fit my business's unique needs?
Absolutely. Surge understands that each business is unique, and our Technical SEO services are customisable to address specific challenges and requirements, ensuring a tailored approach for optimal results.
How does Surge handle the challenges posed by constant algorithm updates in Technical SEO?
Surge stays ahead of the curve by consistently adapting SEO strategies to accommodate the latest search engine updates. This proactive approach ensures that your website remains optimised and performs well in the ever-evolving digital landscape.
Why is security emphasised in the context of Technical SEO, and how does Surge address this concern?
Security is integral to both user trust and maintaining a strong Technical SEO foundation. Surge prioritises website security to safeguard user information and prevent potential SEO penalties. By implementing robust security measures, Surge helps build a secure online environment for both users and search engines.
How does Surge manage the complexity of implementing schema markup in Technical SEO?
A: Surge navigates the intricacies of implementing schema markup with precision. While adding a layer of complexity, this strategy significantly enhances search results by providing rich snippets. The result is improved visibility and a more compelling online presence, ensuring your website stands out in search engine results.
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IGNITING DIGITAL TRANSFORMATION THROUGH STRATEGIC AUDITS AND PAGE SPEED OPTIMISATION,
SURGE YOUR TECHNICAL SEO WITH US.
Upon taking charge of the account, our initial step at Surge is to conduct a meticulous website audit, offering a detailed snapshot of the client's website health. After completing the audit, we create a comprehensive report and develop an action plan.