The digital marketing landscape is always changing, you constantly have to be first or you’ll be last. Whether you are a professional marketer, or a business of any size keeping up with trends can be difficult, luckily for you, we’re here to give you the rundown of some trends you should be aware of for 2022.
Story-Driven Content
With the rise of smart speaker’s like Alexa and the Google Home, you’d be forgiven for thinking that content was taking a shift towards being readable rather than visual. This couldn’t be further from the truth though. These advancements are certainly worth keeping in mind but shouldn’t be the top priority, your focus should still be on creating visually pleasing and informative content
Personalisation is Key
Today’s consumers are flooded with literally thousands of adverts every day and have learned to just completely ignore them. That’s why now more than ever your message shouldn’t be a broad “buy our product” message but much more personal.
Give user’s content that will win them over not just the generic stuff that everyone else is doing. Consumers are much more likely to buy from your brand if you can provide a personal experience.
Voice Search
While voice search shouldn’t be priority number one it should certainly be on your radar. Voice search has certainly had a surge in growth since the meteoric rise of personal voice assistants and smart speakers like Siri, Alexa and Google.
The trend shows no sign of slowing down and brings new challenges and opportunities to the marketing landscape. Next time you are creating content it is certainly worth keeping voice search in mind.
The Rise of TikTok
TikTok is the world’s most downloaded app. That speaks volumes. The brand has changed the social media landscape and shook up giants like Instagram and even YouTube. The app has revolutionised influencer marketing with the creator marketplace where brands can find and work with creators that fit their message.
There’s also organic TikTok marketing, creating content and getting it to rank organically can be a very powerful tool itself, one of our own videos managed over 140k views!
There you go! 4 marketing trends you need to know for 2022. It’s never too early to get started and using these trends should give you a head start for next year. If you are struggling with your marketing or would simply prefer to leave it to the experts why not see what we can do for you? Get in touch!
