If you are looking at your current website and wondering whether it still does the job, you are not alone.
Many businesses start out with a simple brochure site, but as expectations shift and competition grows, the “bare minimum” approach no longer delivers.
So, what should a modern brochure website actually include if it is going to represent your business properly in 2025?
A clear user journey
A good website should guide visitors from the moment they land.
That means clear navigation, straightforward menus, and logical page flow.
At minimum, your brochure site should include:
A homepage that explains who you help and how.
Service or product pages that answer the questions customers actually ask.
An about page that shares your story and people.
A contact page with simple, accessible ways to get in touch.
Every page should end with a next step. If a visitor reaches the bottom of a page and is left with nowhere to go, you have lost an opportunity.
Messaging That Speaks To Your Audience
Older brochure sites often fall into the trap of talking about the business rather than the customer.
Modern websites take the opposite approach.
Your content should be written around the problems your customers face and how you solve them. That means plain, clear language that explains benefits, not jargon.
For example, instead of saying “We provide engineering consultancy,” frame it as “We help manufacturers reduce downtime and meet safety standards.”
SEO-friendly structure
It does not matter how attractive your site looks if nobody finds it. A modern brochure site should be built with search engines in mind.
This means giving each service its own optimised page, writing with relevant keywords, and including the right headings, meta descriptions, and internal links.
With the right structure, your site works harder to bring in relevant traffic.
Easy to update
A brochure site should not be static. You need to be able to make changes quickly without relying on a developer.
Modern websites are built on content management systems (CMS) that make editing straightforward, so you can keep your content fresh and adapt as your business grows.
Mobile friendly
More than half of all web traffic now comes from mobile devices. If your site does not load quickly or display correctly on phones, you risk losing enquiries.
A modern brochure website should be mobile friendly, responsive, and optimised for speed.
Designed around your brand
Your website should look and feel like an authentic part of your business. Stock imagery and generic templates are easy to forget.
Invest in professional photography, consistent design, and a layout that reflects your brand. That way, your site becomes a real asset rather than just ticking a box for visibility.
How Surge can help
A modern brochure website is more than just ‘being visible online’.
It needs to guide users, speak to your audience, build trust, support search rankings, and be easy for you to manage.
If your site is not doing those things, it is not keeping up.
At Surge, we build brochure websites that are simple to manage, optimised for search, and designed around what your customers are really looking for.
That means clear user journeys, strong messaging, and tools that help your business grow.
If you are ready to move on from a static site and want something that brings in enquiries and builds trust, let’s talk.
Get in touch with the team today to find out how we can help.